St John NT has launched a new brand awareness campaign to highlight its commercial services and the work of their volunteers to Territorians.
CEO Judith Barker said the campaign is designed as a fun way to build an understanding for the many services that St John NT provides.
“St John is an internationally recognised and trusted brand. In the NT, it is identified with our ambulance service as the people who save lives, and our volunteers as the people who provide support at community events and in times of need.
“But do you know that we also have a mechanical workshop that can service private vehicles and that our first aid training is nationally accredited?”
Designed by Territory company Mojo Collective, the campaign is built around a suite of 15 second animated commercials featuring a cheeky Territory dog who gets up to mischief.
The commercials will run on Free to Air television and social media, with the design replicated across other platforms such as transit (back of bus), posters and direct email marketing.
“As a self-funded charity, sales from our commercial activities, such as our mechanical workshops, first aid training and products, help us develop our volunteer program. Beginning as young as eight-years-old, all St John NT volunteers learn lifesaving skills while building an understanding of the importance of being an active and contributing part of our local community.”
“Through this campaign we aim to remind people that the same trust and quality that goes into our ambulance service, also forms the foundation of our commercial and volunteers’ activities with the underlying intention of caring for our community, building strength and resilience.”
A compilation of the new St John NT animations is available here.
Look out for the images on Darwin buses, online and Channel 7.